Every page on this site that addresses Rebranding as part of its analysis. Pages can sit anywhere in the structure — feedback loops, system traps, interventions, or reference material — and may treat the concept centrally or as a supporting mechanism. Read in any order.
To see all concepts at once, go to the concepts hub.
- The Rebranding Escape When a programme fails, DHCW rebrands it. New name, new slides, same approach, same structural problems. WCCIS became Connecting Care after £42M+ and deployment to only 19 of 29 targets.
- Shifting the Burden Hire instead of fixing process. Outsource instead of building capability. Rebrand instead of learning. And the ultimate burden-shift: dismiss the person who identified the problem.
- Drift to Low Performance Standards have drifted past inefficient, through wasteful, to dangerous. WPAS linked to at least one patient death. Royal Colleges warn of delays that lead to worsening health.